RIMOWA: LVMH's subsidiary RIMOWA integrated an AI-powered platform from startup Solaya that allows teams to capture and produce photorealistic digital assets of individual pre-loved luggage items in under an hour using only a smartphone, replacing a previously costly and time-consuming content production process. | AI Trace
Creative GenerationVerified
LVMH's subsidiary RIMOWA integrated an AI-powered platform from startup Solaya that allows teams to capture and produce photorealistic digital assets of individual pre-loved luggage items in under an hour using only a smartphone, replacing a previously costly and time-consuming content production process.
Details
The Solaya platform uses AI and computer vision to facilitate 3D content creation for e-commerce, AR/VR, and digital platforms. It is focused on RIMOWA's RE-CRAFTED range of refurbished luggage, where each item is unique and previously required bespoke visual production. LVMH confirmed this collaboration at VivaTech 2025 on its official website. LVMH describes the prior process as 'costly and time-consuming.'
