Other

Shein offers a visual search feature in its app that allows shoppers to upload or photograph an image to find visually similar products in its catalog.

Details

The Shein app includes an image-based search tool that lets users upload a photo or screenshot of an outfit and find visually similar items within Shein's catalog. This feature uses computer vision to analyze the visual characteristics of the uploaded image and match them against available products. The feature has been widely discussed by users on social media platforms including TikTok. It is described in third-party reporting and user guides but has not been the subject of a dedicated primary-source announcement from Shein.

Products affected

Shein app

Sources & Evidence

News Article

New Shein AI-powered shopping features transforming retail

NewzShein·May 2025

https://newzshein.com/new-shein-ai-powered-shopping-features-transforming-retail/

Other practices by Shein

OtherShein uses machine learning models to detect unusual transaction patterns and flag potentially fraudulent activity on its platform.OtherShein uses algorithms and AI-powered monitoring systems to scan social media, apps, and websites for trending or viral images and designs, which are then used to guide product manufacturing — a practice alleged in multiple lawsuits to have produced exact copies of independent designers' copyrighted work.Data AnalysisShein uses machine learning algorithms to analyze social media data, search trends, and customer behavior in real time to identify emerging fashion trends and inform production decisions. A senior Shein executive publicly confirmed this approach at a retail conference in early 2024.

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