Shein uses AI algorithms to adjust product prices in real time based on market data, competitor pricing, and consumer demand signals.

Multiple secondary sources describe Shein's use of AI-driven algorithms that analyze competitor prices, consumer demand signals, and market conditions to set and adjust prices dynamically. This dynamic pricing model is reported to be personalized at the individual user level, with offers customized based on each shopper's past response patterns such as flash sales, discount preferences, and reward point sensitivity. Shein has not issued a primary-source confirmation of the specific dynamic pricing mechanism.