Sony Pictures Entertainment announced plans to use generative AI to produce films and television content more efficiently and at lower cost. CEO Tony Vinciquerra stated publicly at a May 2024 investor conference that the company is 'very focused on AI' and intends to use it across stages of the moviemaking process.

At a May 30, 2024 investor event in Japan, SPE CEO Tony Vinciquerra said the company planned to use generative AI — a category of AI that can produce new text, images, video, and audio — to streamline film and TV production and cut costs. The precise workflow applications (e.g., visual effects, pre-visualization, editing) were not specified publicly. Labor union agreements stemming from the 2023 Hollywood strikes were noted as constraints on the scope of AI deployment.