Spotify deployed Discover Weekly in July 2015, a feature that delivers each user a personalized playlist of around 30 previously unheard songs every Monday, drawn from what similar listeners enjoy and what the music itself sounds like. It is available to all Spotify users, with genre-control options added in June 2025 for Premium subscribers.

Launched July 2015, Discover Weekly combines three AI techniques: collaborative filtering (identifying patterns across billions of user-created playlists), natural language processing (scanning music blogs and online text to capture how people describe songs and artists), and audio analysis (processing raw audio waveforms through convolutional neural networks to extract musical characteristics). By June 2025, Spotify reported that Discover Weekly had streamed more than 100 billion tracks and was generating over 56 million new artist discoveries per week, with 77% of those discoveries coming from emerging artists.