Productivity AutomationConsumer FacingVerified

Spotify offers advertisers a free AI tool inside its Ads Manager platform that automatically generates audio ad scripts and voiceovers — removing the need to hire a studio or voice actor for basic campaigns.

Details

Announced April 2025 at Spotify's first "Advance" advertising event. Currently English-only with North American accents, available in U.S. and Canada. Already used by 4 in 10 advertisers producing audio ads in Ads Manager. Part of a broader advertising overhaul that also introduced the Spotify Ad Exchange (SAX) for programmatic buying.

Products affected

Spotify Ads Manager

Sources & Evidence

News Article

Spotify debuts Gen AI ads, programmatic ad buying

TechCrunch·Apr 2025

https://techcrunch.com/2025/04/03/spotify-debuts-gen-ai-ads-programmatic-ad-buying/

News ArticleVerified

Spotify Tunes Up Platform To Make It Easy for Advertisers To Buy, Create, and Measure

Spotify Newsroom·Apr 2025

https://newsroom.spotify.com/2025-04-02/spotify-tunes-up-platform-to-make-it-easy-for-advertisers-to-buy-create-and-measure/

Other practices by Spotify

OtherSpotify has been accused of filling its own playlists with music from pseudonymous "ghost artists" — tracks commissioned at lower royalty rates — to reduce the royalties it pays out on popular ambient and focus playlists.OtherIn October 2025, Spotify announced a formal partnership with all three major record labels (Universal, Sony, Warner) plus Merlin and Believe to develop AI music tools that compensate artists — and disclosed it is building its own generative AI research lab.OtherSpotify uses AI tools to help screen job applications and match current employees with internal opportunities, though it discloses that AI assists rather than replaces human hiring decisions.

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