Creative GenerationConsumer FacingVerified

For Spotify Wrapped 2024, Spotify partnered with Google to generate a personalized AI podcast for each user, where two AI hosts discuss that listener's year in music in a conversational format.

Details

Built using Google's NotebookLM (powered by Gemini AI). Available in English across the US, UK, Australia, Canada, and several other markets in December 2024. Some users raised concerns about insufficient disclosure that the hosts were AI-generated.

Products affected

Spotify Wrapped

Sources & Evidence

Company Disclosure

Company DisclosureVerified

Your Spotify Wrapped AI Podcast Is Here To Help You Reconnect With the Music That Defined Your Year

Spotify Newsroom·Dec 2024

https://newsroom.spotify.com/2024-12-04/your-spotify-wrapped-ai-podcast-is-here-to-help-you-reconnect-with-the-music-that-defined-your-year/

News Article

Spotify Wrapped 2024 adds an AI podcast powered by Google’s NotebookLM

TechCrunch·Dec 2024

https://techcrunch.com/2024/12/04/spotify-wrapped-2024-adds-an-ai-podcast-powered-by-googles-notebooklm/

Other practices by Spotify

OtherSpotify has been accused of filling its own playlists with music from pseudonymous "ghost artists" — tracks commissioned at lower royalty rates — to reduce the royalties it pays out on popular ambient and focus playlists.OtherIn October 2025, Spotify announced a formal partnership with all three major record labels (Universal, Sony, Warner) plus Merlin and Believe to develop AI music tools that compensate artists — and disclosed it is building its own generative AI research lab.OtherSpotify uses AI tools to help screen job applications and match current employees with internal opportunities, though it discloses that AI assists rather than replaces human hiring decisions.

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