Creative GenerationVerified

Stitch Fix uses GPT-3 to automatically generate advertising headline copy for its Facebook and Instagram ads, with human copywriters reviewing and editing each headline before publication. Every advertisement displayed on Facebook and Instagram is generated by this AI system.

Details

The system first uses Stitch Fix's 'Latent Style' algorithm and word embeddings to identify which style keywords (such as 'effortless,' 'classic,' or 'boho') best match each outfit image used in an ad. Those keywords are then fed into GPT-3 using few-shot learning to generate multiple headline candidates. Human copywriters review the outputs for brand alignment. Stitch Fix's engineering blog described that traditional copywriting for every new ad asset was time-consuming and did not always produce unique copy.

Products affected

Facebook adsInstagram ads

Sources & Evidence

Company Disclosure

Company DisclosureVerified

How We're Revolutionizing Personal Styling with Generative AI

Stitch Fix Newsroom·Jun 2023

https://newsroom.stitchfix.com/blog/how-were-revolutionizing-personal-styling-with-generative-ai/

Company DisclosureVerified

A New Era of Creativity: Expert-in-the-loop Generative AI at Stitch Fix

Stitch Fix Technology – Multithreaded·Mar 2023

https://multithreaded.stitchfix.com/blog/2023/03/06/expert-in-the-loop-generative-ai-at-stitch-fix/

Other practices by Stitch Fix

RecommendationStitch Fix uses a suite of machine learning algorithms to rank and recommend clothing items to each client, which human stylists then review to select a curated box of five items. The system takes in client style profiles, purchase history, fit feedback, and Style Shuffle ratings to predict which items a given client is most likely to keep.Creative GenStitch Fix uses a fine-tuned version of OpenAI's GPT-3 to automatically generate product description text for the thousands of clothing items in its inventory. Human copywriters and merchandisers review the AI-generated descriptions before publication.Data AnalysisStitch Fix uses AI and machine learning models to forecast future demand, optimize inventory levels across warehouses, and inform purchasing decisions for new clothing. These tools are used internally by merchandising and operations teams.

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