TJX is deploying AI to analyze what is happening inside its physical stores — such as customer traffic patterns and product performance — to help store operations teams make better decisions. The company confirmed this as an active deployment area in November 2025.

CEO Herrman named in-store analytics as one of five confirmed AI focus areas during TJX's Q3 fiscal year 2026 earnings call, though the company did not disclose the specific vendors, tools, or data sources involved. TJX operates more than 5,200 stores across nine countries, generating enormous volumes of point-of-sale and traffic data. The company's approach is to use AI to enhance what store operations teams already do rather than to automate decisions away from associates. No consumer-facing components have been confirmed for this practice.