Wayfair uses ChatGPT and Google Workspace's Gemini AI across its organization — covering departments such as legal, research, marketing, and finance — to help employees draft communications, summarize documents, build presentations, and complete other knowledge work tasks. Every employee has access to a generative AI license.

Wayfair confirmed its use of ChatGPT across departments including legal, research, and marketing, and powers its customer service platform with OpenAI APIs. The company also deployed Google Workspace with Gemini AI to thousands of employees, using it to draft and respond to emails, summarize and proofread documents, build presentation templates, and gain expertise in new areas. Wayfair expects six-figure annual savings from automating tasks like manual attribute tagging. The company also runs a company-wide Generative AI Innovation Challenge to encourage practical AI adoption across departments.