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Reviewed and published by trentmaziarz, March 22, 2026. Discovered and drafted by our automated research pipeline.

In January 2024, Wizards of the Coast posted a promotional image for a Magic: The Gathering product that fans immediately identified as containing AI-generated elements. WotC initially denied it, then reversed course three days later and admitted AI components had been introduced by a third-party vendor. The controversy led veteran artist Dave Rapoza to end his work with the company.

Details

The image was shared on January 4, 2024 to promote Ravnica Remastered, an MTG card set. Community members identified hallmarks of AI-generated art — including distorted light fixtures, cables disappearing into walls, and physically impossible details. WotC's initial public statement claimed the image was made entirely by humans. Three days later, the company reversed its position, acknowledging that some AI components had been introduced through "industry standard tools like Photoshop" during the vendor's production process, even though a human oversaw the overall creative work. The reversal damaged trust and led prominent freelance artist Dave Rapoza to publicly end his relationship with WotC.

Products affected

Magic: The Gathering

Sources & Evidence

Other practices by Wizards of the Coast

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