Hyatt deployed a generative AI-powered search interface on Hyatt.com that lets travelers describe trips in plain language — such as preferred climate or amenities — rather than filling in city, date, and room-type fields. The AI interprets these intent-based queries and returns tailored hotel recommendations, with early data showing higher booking conversion rates and revenue.

Launched in early 2025, the redesigned Hyatt.com search engine replaces traditional structured-form inputs with a conversational, intent-based interface built on generative AI. According to CEO Mark Hoplamazian at the company's Q4 2025 earnings call, Hyatt has collected several quarters of internal data confirming that the intent-driven search produces stronger booking conversion, higher revenue per booking, and longer average lengths of stay. The system takes free-text traveler queries as input and produces ranked, personalized hotel recommendations with photos, amenities, and rates. Hyatt describes this as a deliberate, multi-year infrastructure decision rather than a pilot.