Hyatt deployed an internal agentic AI platform used by its group sales team to automatically rank and evaluate incoming hotel event and meeting requests — known as RFPs — based on their revenue value and the overall customer relationship. The platform has processed over 1.5 million RFPs and improved sales team productivity by nearly 20%.

CEO Mark Hoplamazian confirmed the group sales agentic platform in multiple public statements, including at IHIF Berlin in March 2026 and on the Q4 2025 earnings call. The system uses multiple large language models — from vendors including Microsoft, Google, Anthropic, and OpenAI — running in Hyatt's private cloud to score and prioritize incoming group business inquiries. According to Hoplamazian, the models assess not just immediate revenue from a booking but also the overall value of the customer relationship (for example, prioritizing a small meeting request from a top-tier client). The platform reduced administrative workload for sales staff, allowing them to focus on higher-value selling activities, with reported productivity improvements of approximately 20%.