A&F Co. uses an AI platform called Syrup Tech to decide how to distribute inventory across all its stores and warehouses, down to the exact style, colour, size, and location. The system helps planners move the right products to the right places before demand peaks — reducing unsold stock and missed sales.

Syrup Tech's AI analyses historical sales, customer reviews (as a proxy for return likelihood), marketing calendars, and other signals to recommend inventory transfers, replenishments, and assortments. A&F Co.'s Senior Director of Omni Location Planning confirmed the partnership, noting that the AI helps teams be more precise about how inventory is deployed globally. Syrup Tech reports outcomes including a 12% revenue lift from inventory transfers and roughly three hours saved per planner each day. The tool is especially valuable when opening new store locations that have no sales history.