Abercrombie & Fitch Co.: A&F Co. deployed its product catalogue as a purchasable inventory inside AI-powered conversational platforms, starting with Perplexity in November 2025. Shoppers using Perplexity's AI answer engine can find and buy Abercrombie & Fitch products directly within the chat interface without leaving the platform. | AI Trace
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A&F Co. deployed its product catalogue as a purchasable inventory inside AI-powered conversational platforms, starting with Perplexity in November 2025. Shoppers using Perplexity's AI answer engine can find and buy Abercrombie & Fitch products directly within the chat interface without leaving the platform.
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A&F Co. CEO Fran Horowitz announced the integration during the company's Q3 2025 earnings call, describing it as enabling 'agentic commerce' through a partnership with Cymbio (a multi-channel commerce platform) and PayPal. As of January 2026, A&F Co. is confirmed live with Cymbio's Store Sync service on both Perplexity and Microsoft Copilot. PayPal handles identity verification and payment processing, while A&F Co. remains the merchant of record. This makes A&F Co. one of the first fashion retailers to enable direct purchase from within an AI conversational interface.
