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Reviewed and published by trentmaziarz, May 11, 2026. Discovered and drafted by our automated research pipeline.
Alamy integrated its licensed image library into BRIA AI's 'Fair Diffusion Program,' a generative AI initiative where Alamy's images were used to train an AI image-generation model that attributes and compensates the original photographers when their work contributes to a generated image. Alamy announced this partnership in September 2023.
Details
The Fair Diffusion Program, launched by BRIA AI in collaboration with Alamy, Getty Images, and Envato, trained a generative AI foundation model exclusively on licensed content from these partners. Unlike other generative AI models, BRIA's model uses an attribution system that traces each generated image back to its source material so contributing photographers receive a commission. Alamy's portion of the training data comes from its 'Novel Use' collection, which is covered by specific terms and conditions allowing experimental and AI-related uses.
Products affected
Alamy Access Collection (Novel Use)Fair Diffusion Program (BRIA AI)
Sources & Evidence
Company Disclosure
Cite this record
Trace Foundation. (2026). Alamy: Alamy integrated its licensed image library into BRIA AI's 'Fair Diffusion Program,' a generative AI initiative where Alamy's images were used to train an AI image-generation model that attributes and compensates the original photographers when their work contributes to a generated image. Alamy announced this partnership in September 2023 (data as of 2026-05-11) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/1a0f3792-1e18-4ed0-bb6a-b1199ac1eef6. Accessed October 2, 2026.
- Stable link
- https://www.aitrace.org/r/practice/1a0f3792-1e18-4ed0-bb6a-b1199ac1eef6
- Data as of
- May 11, 2026
- Last verified
- Not recorded
Other practices by Alamy
RecommendationAlamy offers Smart Search, an opt-in AI-powered search tool for signed-in users that goes beyond traditional keyword matching to find relevant images based on the meaning of a query. Built with Amazon Web Services, it was launched in late 2025 and allows users to describe what they need in natural language or concept-driven terms.OtherAlamy offers its image library — branded as the 'Alamy Access Collection' — to third-party AI developers and researchers for licensing as training data for machine learning models. Alamy states it shares revenue from these data training deals with the contributing photographers whose images are used.ModerationAlamy uses a Quality Control (QC) team process to detect and reject AI-generated imagery submitted by contributors, classifying such images as 'Unsuitable Material' and removing them from the platform. The company has publicly stated it does not accept any imagery wholly or partially created by AI generation tools.
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