Alamy integrated its licensed image library into BRIA AI's 'Fair Diffusion Program,' a generative AI initiative where Alamy's images were used to train an AI image-generation model that attributes and compensates the original photographers when their work contributes to a generated image. Alamy announced this partnership in September 2023.

The Fair Diffusion Program, launched by BRIA AI in collaboration with Alamy, Getty Images, and Envato, trained a generative AI foundation model exclusively on licensed content from these partners. Unlike other generative AI models, BRIA's model uses an attribution system that traces each generated image back to its source material so contributing photographers receive a commission. Alamy's portion of the training data comes from its 'Novel Use' collection, which is covered by specific terms and conditions allowing experimental and AI-related uses.