Alamy offers Smart Search, an opt-in AI-powered search tool for signed-in users that goes beyond traditional keyword matching to find relevant images based on the meaning of a query. Built with Amazon Web Services, it was launched in late 2025 and allows users to describe what they need in natural language or concept-driven terms.

Smart Search integrates vector-embedding technology with Alamy's library of over 430 million visual assets, enabling the system to interpret complex, multi-layered queries and surface imagery that keyword-only search would miss. Users can toggle the feature on or off; when enabled, the system also supports search-by-image, allowing users to upload a reference photo to find visually similar content. The tool is described by Alamy as augmenting rather than replacing keyword search.