ASOS: ASOS uses AI and machine learning to forecast demand for specific products, supporting inventory and supply chain decisions. This is an internal capability confirmed by ASOS's Director of AI and Machine Learning. | AI Trace
Data AnalysisVerified
ASOS uses AI and machine learning to forecast demand for specific products, supporting inventory and supply chain decisions. This is an internal capability confirmed by ASOS's Director of AI and Machine Learning.
Details
In ASOS's August 2024 announcement of its renewed Microsoft partnership, the Director of AI and Machine Learning stated that AI and machine learning support 'better demand forecasting' alongside data-driven decision-making across the business. The specific methods, tools, or scale of this forecasting system were not detailed in available primary sources.