ASOS: ASOS offers a Fit Assistant tool on its website and app that uses machine learning to suggest the right clothing size for each shopper. The tool is powered by a third-party service called Fit Analytics and has been available globally since 2018. | AI Trace
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ASOS offers a Fit Assistant tool on its website and app that uses machine learning to suggest the right clothing size for each shopper. The tool is powered by a third-party service called Fit Analytics and has been available globally since 2018.
Details
The Fit Assistant analyzes a customer's purchase and return history to predict which size will fit best for a given product. New customers who have no purchase history can answer three questions about their height, weight, and fit preference to receive a size recommendation. The tool is listed on ASOS's official customer care pages and is described as powered by Fit Analytics, a third-party sizing platform. ASOS confirmed the global rollout after an initial UK-only launch in January 2017.
