Big Cartel offers an Abandoned Cart Recovery feature on its Diamond plan that automatically sends reminder emails to shoppers who added items to their cart but did not complete checkout. Sellers activate the feature with a single toggle in their account settings.

Big Cartel's official help article (published November 2024) describes Abandoned Cart Recovery as 'a series of automated messages sent to your customers who have added items to their cart and partially completed checkout, but haven't completed their purchase.' The feature was announced in August 2024 via Big Cartel's newsletter. It is exclusive to Diamond plan subscribers ($30/month) and sends two timed reminder emails per abandoned cart (at 2 hours and 24 hours after checkout was initiated). No AI or machine learning is explicitly claimed for this feature by Big Cartel; it is a rule-based automation triggered by cart abandonment events.