Boston Scientific: Boston Scientific integrated Coveo's AI-search platform into its B2B e-commerce site to deliver personalized search results, relevance tuning, and behavior-based product recommendations for healthcare facility buyers and sales representatives. The integration has been underway for approximately four years. | AI Trace
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Boston Scientific integrated Coveo's AI-search platform into its B2B e-commerce site to deliver personalized search results, relevance tuning, and behavior-based product recommendations for healthcare facility buyers and sales representatives. The integration has been underway for approximately four years.
Details
Boston Scientific integrated Coveo's AI platform into its SAP Commerce Cloud stack, enabling the e-commerce site to analyze user behavior and past purchase data to surface relevant products, rank search results by predicted relevance, and recommend products to buyers. The company also introduced an 'intent box' — a unified search and chat interface — to reduce friction in product discovery. Boston Scientific has reported that the AI search improvements reduced inbound customer service calls related to product findability and order tracking.