BRIA AI offers a Product Shot Editing API suite that lets eCommerce developers automatically generate studio-quality product images, including cutouts, lifestyle scene backgrounds, consistent shadows, and product packshots, without physical photoshoots.

The suite accepts a product image (with or without background) and produces professional product photography variants: cutouts with transparent backgrounds, packshots with AI-generated plain or custom backgrounds, lifestyle shots where the product is placed in a contextually realistic scene, and shadows with customizable parameters. As of early 2026, dedicated automotive workflow support was added, including realistic reflection generation and environmental effects. The suite is available as an add-on to Professional and Enterprise plans, priced per product shot, and accessible via API and iFrame.