CD Projekt Red announced in January 2024 that it had formed a dedicated AI research team to investigate the potential use of AI solutions in future game production, including the development of custom AI models. As of March 2025, the team was running several active research projects, with a board-level executive directly overseeing AI research and development.

In January 2024, joint CEO Adam Badowski told Reuters that CD Projekt Red had established a dedicated team to explore AI applications in game development. A member of the company's Management Board, responsible for technology strategy, is described on the official company site as directly overseeing R&D including Artificial Intelligence. As of the FY 2024 earnings call in March 2025, the studio confirmed that research projects were underway, including work toward custom AI models, but that these projects were not focused on generative AI due to concerns over legal intellectual property ownership.