Chipotle tested a location-aware feature in its mobile app called the 'Contextual Restaurant Experience,' powered by Radius Networks' Flybuy platform, starting September 2022. For customers who opt in, the system detects when they arrive at a restaurant and uses real-time data to send order-readiness notifications, wrong-pickup-location alerts, and Rewards QR code reminders.

Chipotle piloted Flybuy at 73 restaurants in Cleveland, Ohio as of September 2022. The system uses GPS-enabled location technology to identify loyalty members' arrival at a Chipotle restaurant and then delivers contextual, real-time notifications through the Chipotle app. Early pilot results showed improved in-store rewards engagement, order alert accuracy, and more timely assignment of marketplace delivery drivers. The Contextual Restaurant Experience was later expanded to additional markets, though the full current deployment scope is not confirmed in available sources.