Customer ServiceVerified

Reviewed and published by trentmaziarz, April 21, 2026. Discovered and drafted by our automated research pipeline.

Chipotle tested a location-aware feature in its mobile app called the 'Contextual Restaurant Experience,' powered by Radius Networks' Flybuy platform, starting September 2022. For customers who opt in, the system detects when they arrive at a restaurant and uses real-time data to send order-readiness notifications, wrong-pickup-location alerts, and Rewards QR code reminders.

Details

Chipotle piloted Flybuy at 73 restaurants in Cleveland, Ohio as of September 2022. The system uses GPS-enabled location technology to identify loyalty members' arrival at a Chipotle restaurant and then delivers contextual, real-time notifications through the Chipotle app. Early pilot results showed improved in-store rewards engagement, order alert accuracy, and more timely assignment of marketplace delivery drivers. The Contextual Restaurant Experience was later expanded to additional markets, though the full current deployment scope is not confirmed in available sources.

Products affected

Chipotle mobile appChipotle RewardsFlybuy (Radius Networks)

Sources & Evidence

News Article

Chipotle adds location-based technology to its mobile app

Nation's Restaurant News·Jan 2023

https://www.nrn.com/top-500-restaurants/chipotle-adds-location-based-technology-to-its-mobile-app

Company Disclosure

Company DisclosureVerified

CHIPOTLE PILOTS ADVANCED TECHNOLOGY TO ENHANCE THE EMPLOYEE AND GUEST EXPERIENCE

Chipotle Mexican Grill Newsroom·Sep 2022

https://newsroom.chipotle.com/2022-09-27-CHIPOTLE-PILOTS-ADVANCED-TECHNOLOGY-TO-ENHANCE-THE-EMPLOYEE-AND-GUEST-EXPERIENCE

Cite this record

Trace Foundation. (2026). Chipotle Mexican Grill: Chipotle tested a location-aware feature in its mobile app called the 'Contextual Restaurant Experience,' powered by Radius Networks' Flybuy platform, starting September 2022. For customers who opt in, the system detects when they arrive at a restaurant and uses real-time data to send order-readiness notifications, wrong-pickup-location alerts, and Rewards QR code reminders (data as of 2026-04-21) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/029df901-3b6f-4ff4-9032-eb50c8f3a095. Accessed September 7, 2026.

Stable link: https://www.aitrace.org/r/practice/029df901-3b6f-4ff4-9032-eb50c8f3a095
Data as of: April 21, 2026
Last verified: April 21, 2026

How to cite AI Trace

Other practices by Chipotle Mexican Grill

Data AnalysisChipotle uses H2O Driverless AI, a machine learning platform, to run daily restaurant-level demand forecasts that inform labor scheduling, supply chain purchasing, and food preparation planning across its entire restaurant network. The system ingests weather patterns, local event data, and historical sales information to predict how much of each menu item each restaurant will need.ProductivityChipotle tested an automated food assembly system called the 'Augmented Makeline,' developed with Hyphen, in a Corona del Mar, California restaurant starting September 2024. The system automatically dispenses ingredients to build bowls and salads for digital orders, while human crew members simultaneously assemble burritos, tacos, and other items on a parallel line.ProductivityChipotle deployed an AI-powered hiring platform called 'Ava Cado,' built on Paradox's conversational AI technology, across all 3,500+ restaurant locations in North America and Europe starting October 2024. The system handles candidate screening, collects basic applicant information, schedules interviews, and sends job offers, reducing the average time from application to hire from 12 days to 4 days.

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