DraftKings uses AI-powered chatbots to handle customer support inquiries and automates internal processes such as requests for proposals (RFPs) and drafting preliminary legal opinions.

DraftKings CEO Jason Robins confirmed in a 2024 Fortune interview that the company uses AI mainly for chatbot functions and customer service improvement. Citizens analyst Jordan Bender's 2026 investor note confirmed that DraftKings has implemented chatbots and uses AI to automate RFPs and draft preliminary legal opinions, with the stated purpose of minimizing outsourced labor costs. DraftKings' official support portal also directs users to a chatbot as the primary first point of contact.