Customer Service

Reviewed and published by trentmaziarz, June 30, 2026. Discovered and drafted by our automated research pipeline.

DraftKings uses AI-powered chatbots to handle customer support inquiries and automates internal processes such as requests for proposals (RFPs) and drafting preliminary legal opinions.

Details

DraftKings CEO Jason Robins confirmed in a 2024 Fortune interview that the company uses AI mainly for chatbot functions and customer service improvement. Citizens analyst Jordan Bender's 2026 investor note confirmed that DraftKings has implemented chatbots and uses AI to automate RFPs and draft preliminary legal opinions, with the stated purpose of minimizing outsourced labor costs. DraftKings' official support portal also directs users to a chatbot as the primary first point of contact.

Products affected

DraftKings Customer Support portalInternal operations

Sources & Evidence

News Article

DraftKings reduces workforce as company embraces AI

NEXT.io·Feb 2026

https://next.io/news/people/draftkings-reduces-workforce-company-embraces-ai/

News Article

DraftKings CEO says AI won't make sports betting more addictive

Fortune·Apr 2024

https://fortune.com/2024/04/05/draftkings-ai-artificial-intelligence-sports-betting-gambling-addiction/

Company Disclosure

How can I leave a voicemail?

DraftKings Support Portal·Jan 2024

https://support.draftkings.com/dk/en-us/how-can-i-leave-a-voicemail?id=kb_article_view&sysparm_article=KB0010340

Cite this record

Trace Foundation. (2026). DraftKings: DraftKings uses AI-powered chatbots to handle customer support inquiries and automates internal processes such as requests for proposals (RFPs) and drafting preliminary legal opinions (data as of 2026-06-30) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/52e97ce5-8808-4bd5-8671-bad1c1b99aa0. Accessed October 5, 2026.

Stable link: https://www.aitrace.org/r/practice/52e97ce5-8808-4bd5-8671-bad1c1b99aa0
Data as of: June 30, 2026
Last verified: Not recorded

How to cite AI Trace

Other practices by DraftKings

Data AnalysisDraftKings uses machine learning models to price its odds feeds and calculate correlations between outcomes in same-game parlays, enabling the sportsbook to set and update betting lines in real time.Creative GenDraftKings tested generative AI for producing marketing copy and generating or manipulating images for advertising campaigns, as confirmed by company leadership in early 2024.OtherDraftKings integrated Gamalyze, an AI-powered behavioral assessment tool from Mindway AI, into its Responsible Gaming Center to help players understand their own gambling patterns and decision-making tendencies.

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