DraftKings uses machine learning models to price its odds feeds and calculate correlations between outcomes in same-game parlays, enabling the sportsbook to set and update betting lines in real time.

DraftKings' co-founder and President of Global Product and Technology Paul Liberman confirmed that the company uses machine learning models to simulate outcomes and understand statistical correlations—particularly for same-game parlay bets where multiple outcomes from a single game are combined. The AI takes large amounts of sports data as input and produces probability estimates that drive the odds shown to bettors. DraftKings has deepened this capability through its 2024 acquisitions of Sports IQ Analytics (an AI-powered oddsmaking provider) and Simplebet (a machine learning-based in-play micro-market pricing platform), bringing both systems in-house.