Dribbble uses personal data — including usage behavior, location, and inferred interests — to personalize a user's experience of its services and to provide targeted advertising.

Dribbble's Privacy Policy states that the company processes user information including usage data, device information, location data, and inference data to personalize users' experience and deliver targeted advertising so that users see content most meaningful to them. The policy does not specify the technical mechanism (e.g., machine learning model type) used for personalization. The extent to which algorithmic or AI-based methods are involved, beyond data-driven targeting, is not described in detail in publicly available sources.