EA uses an AI-generated copy of commentator Guy Mowbray's voice — created with his consent — to record the names of over 20,000 players in its soccer game EA Sports FC. Longer commentary lines are still recorded by the human commentator.

Confirmed by both EA and Mowbray ahead of FC 26's release. The process involves Mowbray recording each name in approximately five intonations, which EA then uses to train an AI voice synthesis model that can produce new name recordings without requiring Mowbray's physical presence for every session. FC 26's Steam store page includes a disclosure that the game uses generative AI. EA stated the approach is a collaboration with its talent, not a replacement.