Electronic Arts (EA): EA runs an automated system that scans text and images in all of its online games before other players can see them, blocking content that violates its rules. In 2025 alone, the system scanned over 49 billion text strings and 31 million images — finding that over 99% were acceptable. | AI Trace
Content ModerationConsumer FacingVerified
EA runs an automated system that scans text and images in all of its online games before other players can see them, blocking content that violates its rules. In 2025 alone, the system scanned over 49 billion text strings and 31 million images — finding that over 99% were acceptable.
Details
Formalized with EA's Positive Play Charter in June 2020, the system applies real-time text filters that replace inappropriate content with hash marks (####) before it reaches other players. Age-based permissiveness settings adjust filtering thresholds by region and player age. In 2025, the system issued 476,541 penalties for disruptive user-generated content — less than 0.1% of EA's player base. No bans or suspensions are fully automated; human reviewers supplement automated decisions. EA published its first Transparency Report in 2024 and its second in February 2026, disclosing moderation volumes and outcomes annually.
