In October 2025, EA announced a formal partnership with AI company Stability AI to co-develop generative AI tools for building game assets. The initial focus is on helping EA artists automatically generate realistic surface textures for 3D environments from text descriptions or reference images.

The partnership embeds Stability AI's 3D research team directly within EA's creative teams. The first deliverable targets Physically Based Rendering (PBR) material creation — a process where artists define how surfaces like wood, metal, or stone interact with light. Generative AI models would produce these materials with accurate color and lighting properties automatically. A second initiative is exploring AI tools to pre-visualize entire 3D environments from text prompts. EA's head of technical art described the tools as "smarter paintbrushes" for artists. Following the announcement, some EA developers publicly expressed resistance to the AI mandate.