Electronic Arts (EA): EA deployed an internal AI chatbot called ReefGPT and mandated that developers use it as a tool in their daily work. According to a 2025 investigative report, employees said the tool frequently produced flawed code and errors that had to be fixed manually, in some cases costing more time than working without it. | AI Trace
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EA deployed an internal AI chatbot called ReefGPT and mandated that developers use it as a tool in their daily work. According to a 2025 investigative report, employees said the tool frequently produced flawed code and errors that had to be fixed manually, in some cases costing more time than working without it.
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Revealed through a Business Insider investigation in October 2025. EA required developers across studios — including those working on The Sims and Battlefield — to complete multiple AI training courses and to treat ReefGPT as a standard part of development. Workers reported that the chatbot's hallucinations (instances where it confidently produced wrong or nonsensical outputs) led to bugs in game code. A widely circulated internal Slack message mocking the executive AI mandate received widespread reactions from staff. EA's SEC filings acknowledge that AI systems "might present social and ethical issues."