Productivity AutomationInternal OnlyVerified
Reviewed and published by trentmaziarz, March 19, 2026. Discovered and drafted by our automated research pipeline.
EA launched an internal platform called the AI Hub to train its employees — both technical and non-technical staff — on how to use AI tools. More than 6,000 EA employees used it in EA's 2025 fiscal year.
Details
The AI Hub provides tailored training resources covering hands-on AI tools and general AI literacy. Its launch reflects EA's company-wide push to embed AI across all job functions, not just engineering teams. The platform is part of a broader workforce transition strategy that has run alongside multiple rounds of layoffs.
Products affected
Company-wide
Sources & Evidence
Other practices by Electronic Arts (EA)
OtherEA announced Project Atlas in 2018 as a cloud-based platform for building and running games, with AI built directly into the development environment — including a demonstration of AI generating game terrain from real-world geographic survey data. Its current status within EA's infrastructure is unclear.OtherEA deployed an internal AI mandate across its approximately 15,000 employees starting in 2024, requiring use of tools including an in-house chatbot called ReefGPT for coding, playtester feedback summarization, and other tasks. The mandate overlapped in timing with layoffs of approximately 670 employees in February 2024 and a further 300 to 400 in April 2025; EA has not officially attributed the workforce reductions to AI.OtherEA is developing an unreleased mobile product called Project Air where players can create AI characters, interact with them using open-ended text conversations, and share them with other players. It is EA's most experimental generative AI product to date.
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