Productivity AutomationInternal OnlyVerified

EA launched an internal platform called the AI Hub to train its employees — both technical and non-technical staff — on how to use AI tools. More than 6,000 EA employees used it in EA's 2025 fiscal year.

Details

The AI Hub provides tailored training resources covering hands-on AI tools and general AI literacy. Its launch reflects EA's company-wide push to embed AI across all job functions, not just engineering teams. The platform is part of a broader workforce transition strategy that has run alongside multiple rounds of layoffs.

Products affected

Company-wide

Sources & Evidence

Company Disclosure

Company DisclosureVerified

Our People & Culture

Electronic Arts·Jan 2025

https://www.ea.com/commitments/people-and-culture

Other practices by Electronic Arts (EA)

OtherEA announced Project Atlas in 2018 as a cloud-based platform for building and running games, with AI built directly into the development environment — including a demonstration of AI generating game terrain from real-world geographic survey data. Its current status within EA's infrastructure is unclear.OtherEA laid off approximately 1,070–1,170 employees across 2024 and 2025 while publicly positioning AI as central to making the company 30% more efficient. The layoffs and AI strategy announcements have overlapped closely in timing, raising questions about the relationship between AI adoption and headcount reductions.OtherEA is developing an unreleased mobile product called Project Air where players can create AI characters, interact with them using open-ended text conversations, and share them with other players. It is EA's most experimental generative AI product to date.

Have evidence about Electronic Arts (EA)'s AI practices? Submit a report.

Report a Sighting →