EA operates a dedicated data analytics team — based in part at its Romania studio — that uses machine learning to analyze player behavior across its games and predict trends. This data is used by decision-makers to guide game design, business strategy, and live-service updates.

According to EA's studio page, the team performs descriptive (what happened), diagnostic (why it happened), and predictive (what will happen) analyses using data from internal game systems and external sources. The team's stated ambition is to be "the best-in-class AI team in the gaming industry." EA's Chief Strategy Officer noted at the company's September 2024 Investor Day that EA's data set grows continuously, with millions of daily player interactions feeding the analytics pipeline.