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Reviewed and published by trentmaziarz, March 19, 2026. Discovered and drafted by our automated research pipeline.
EA Sports FC 25 introduced a system called FC IQ that uses a machine learning model trained on real match data to control how AI-managed players think and move during a game. It determines when and how players make runs, press opponents, and hold their positions based on 31 different player roles.
Details
FC IQ uses Opta performance data to power a proprietary machine learning model governing Player Role behavior across four familiarity levels. The system has three layers: Player Roles (31 types, each with one to three tactical focuses), Team Tactics (reflecting real club formations), and Smart Tactics (which suggest in-match tactical adjustments in real time). AI-controlled teammates and opponents adapt their positioning and decision-making based on the tactical setup selected, making the game's AI behave more like real football teams.
Products affected
EA Sports FC 25EA Sports FC 26
Sources & Evidence
Other practices by Electronic Arts (EA)
OtherEA announced Project Atlas in 2018 as a cloud-based platform for building and running games, with AI built directly into the development environment — including a demonstration of AI generating game terrain from real-world geographic survey data. Its current status within EA's infrastructure is unclear.OtherEA deployed an internal AI mandate across its approximately 15,000 employees starting in 2024, requiring use of tools including an in-house chatbot called ReefGPT for coding, playtester feedback summarization, and other tasks. The mandate overlapped in timing with layoffs of approximately 670 employees in February 2024 and a further 300 to 400 in April 2025; EA has not officially attributed the workforce reductions to AI.OtherEA is developing an unreleased mobile product called Project Air where players can create AI characters, interact with them using open-ended text conversations, and share them with other players. It is EA's most experimental generative AI product to date.
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