Creative GenerationConsumer FacingVerified
Reviewed and published by trentmaziarz, March 19, 2026. Discovered and drafted by our automated research pipeline.
EA uses machine learning to capture movement data from real professional football matches and automatically generate player animations in its soccer games. Since FC 24 (2023), this system produces over 1,200 unique running styles for individual athletes — compared to just 36 in the previous year's game.
Details
Called HyperMotionV, the system processes volumetric camera data from 183 real matches to train a machine learning model that generates realistic on-pitch movement. Sub-features include AI Mimic (which recreates each player's individual body movements from volumetric data), AI Hands (which generates realistic hand motion using glove sensor data), and AcceleRATE 2.0 (which assigns each player one of seven AI-driven acceleration styles). The system has evolved annually from HyperMotion in FIFA 22 through each FC release.
Products affected
EA Sports FC 24EA Sports FC 25EA Sports FC 26FIFA 22FIFA 23
Sources & Evidence
Company Disclosure
Other practices by Electronic Arts (EA)
OtherEA announced Project Atlas in 2018 as a cloud-based platform for building and running games, with AI built directly into the development environment — including a demonstration of AI generating game terrain from real-world geographic survey data. Its current status within EA's infrastructure is unclear.OtherEA deployed an internal AI mandate across its approximately 15,000 employees starting in 2024, requiring use of tools including an in-house chatbot called ReefGPT for coding, playtester feedback summarization, and other tasks. The mandate overlapped in timing with layoffs of approximately 670 employees in February 2024 and a further 300 to 400 in April 2025; EA has not officially attributed the workforce reductions to AI.OtherEA is developing an unreleased mobile product called Project Air where players can create AI characters, interact with them using open-ended text conversations, and share them with other players. It is EA's most experimental generative AI product to date.
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