Productivity AutomationInternal OnlyVerified
Reviewed and published by trentmaziarz, March 19, 2026. Discovered and drafted by our automated research pipeline.
EA built a machine learning–assisted toolkit that reduced the time to build a single stadium in EA Sports College Football 25 from roughly six months to about six weeks. This allowed the team to deliver over 150 unique college football stadiums in a single game for the first time.
Details
Presented at GDC 2025, the Stadium Creation Toolkit uses procedural generation rules to automate structural elements shared across stadiums — seating geometry, lighting rigs, field markings — while preserving artist control over unique details. Combined with the HeadStart player-face tool (Practice 7), it underpinned a game CEO Wilson said could not have been made without AI. College Football 25 became one of EA's best-selling titles of 2024.
Products affected
EA Sports College Football 25Madden NFL 25
Sources & Evidence
Company Disclosure
Cite this record
Trace Foundation. (2026). Electronic Arts (EA): EA built a machine learning–assisted toolkit that reduced the time to build a single stadium in EA Sports College Football 25 from roughly six months to about six weeks. This allowed the team to deliver over 150 unique college football stadiums in a single game for the first time (data as of 2026-03-19) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/a97bab62-f4ae-4f84-8bd7-6e1bec368a4c. Accessed October 13, 2026.
- Stable link
- https://www.aitrace.org/r/practice/a97bab62-f4ae-4f84-8bd7-6e1bec368a4c
- Data as of
- March 19, 2026
- Last verified
- June 6, 2026
Other practices by Electronic Arts (EA)
OtherEA announced Project Atlas in 2018 as a cloud-based platform for building and running games, with AI built directly into the development environment — including a demonstration of AI generating game terrain from real-world geographic survey data. Its current status within EA's infrastructure is unclear.OtherEA deployed an internal AI mandate across its approximately 15,000 employees starting in 2024, requiring use of tools including an in-house chatbot called ReefGPT for coding, playtester feedback summarization, and other tasks. The mandate overlapped in timing with layoffs of approximately 670 employees in February 2024 and a further 300 to 400 in April 2025; EA has not officially attributed the workforce reductions to AI.OtherEA is developing an unreleased mobile product called Project Air where players can create AI characters, interact with them using open-ended text conversations, and share them with other players. It is EA's most experimental generative AI product to date.
Have evidence about Electronic Arts (EA)'s AI practices? Submit a report.
Report a Sighting →