Electronic Arts (EA): EA built a machine learning–assisted toolkit that reduced the time to build a single stadium in EA Sports College Football 25 from roughly six months to about six weeks. This allowed the team to deliver over 150 unique college football stadiums in a single game for the first time. | AI Trace
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EA built a machine learning–assisted toolkit that reduced the time to build a single stadium in EA Sports College Football 25 from roughly six months to about six weeks. This allowed the team to deliver over 150 unique college football stadiums in a single game for the first time.
Details
Presented at GDC 2025, the Stadium Creation Toolkit uses procedural generation rules to automate structural elements shared across stadiums — seating geometry, lighting rigs, field markings — while preserving artist control over unique details. Combined with the HeadStart player-face tool (Practice 7), it underpinned a game CEO Wilson said could not have been made without AI. College Football 25 became one of EA's best-selling titles of 2024.
