Creative GenerationAugments Human LaborVerified
Reviewed and published by trentmaziarz, March 19, 2026. Discovered and drafted by our automated research pipeline.
EA's Frostbite game engine uses LiDAR survey data and procedural generation algorithms to automatically build large, accurate game environments from real-world geography. The system has been used to recreate 28 real golf courses for EA Sports PGA Tour and terrain for Dragon Age games, and is active in at least seven EA titles.
Details
LiDAR-equipped drones and ground surveys capture precise real-world terrain data, which Frostbite's tools convert into playable game heightmaps with live artistic feedback. Procedural rules then automatically place surface details — grass, stone, snow — based on geographic data layers. The workflow was detailed by EA engineer Julien Keable at GDC 2023 in a talk titled "From Battlefields to Fairways." The same toolset supports dynamic surface switching (for example, changing terrain from snow to rock based on overlay data) and has been applied to foliage placement in Dragon Age.
Products affected
EA Sports PGA TourDragon Age (series)Battlefield (series)4+ additional EA titles
Sources & Evidence
Other practices by Electronic Arts (EA)
OtherEA announced Project Atlas in 2018 as a cloud-based platform for building and running games, with AI built directly into the development environment — including a demonstration of AI generating game terrain from real-world geographic survey data. Its current status within EA's infrastructure is unclear.OtherEA deployed an internal AI mandate across its approximately 15,000 employees starting in 2024, requiring use of tools including an in-house chatbot called ReefGPT for coding, playtester feedback summarization, and other tasks. The mandate overlapped in timing with layoffs of approximately 670 employees in February 2024 and a further 300 to 400 in April 2025; EA has not officially attributed the workforce reductions to AI.OtherEA is developing an unreleased mobile product called Project Air where players can create AI characters, interact with them using open-ended text conversations, and share them with other players. It is EA's most experimental generative AI product to date.
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