Embark is actively developing tools using large language models (LLMs) for narrative design, quest building, lore creation, and potentially player-facing story reactivity, as part of their ML Research team.

A current job listing for "Gameplay Engineer – LLMs, Creator Tools & Narrative Systems" on Embark's Research team states: "We believe modern AI can unlock entirely new creative workflows for narrative design, quest building, lore creation, and player-facing reactivity." The role emphasizes designing "where AI agency makes sense and where it doesn't," working with writers and designers to "explore and prototype AI-native gameplay mechanics that preserve authorial intent while enabling emergence." This aligns with Magnus Nordin's 2022 research roadmap, which identified language models for NPC personality and "grounded language understanding" (characters aware of their surroundings) as an active research direction. The job listing explicitly states the goal is "rather than simply automating existing workflows" — suggesting Embark is pursuing novel creative applications rather than replacement tools.