Embark Studios announced plans to build LLM-based tools for narrative design, quest building, lore creation, and player-facing story reactivity, with the work housed in its Machine Learning Research team in Stockholm. The studio's goal, stated in a job listing active as of early 2026, is to create new creative workflows for game writers and designers rather than automating existing ones. Research into language models for game characters was first described publicly by co-founder Magnus Nordin in March 2022.

A job listing posted on the official Embark careers site for a Gameplay Engineer on the Machine Learning team describes the role as building gameplay-facing systems and tools that make LLMs useful in production environments, working with writers and designers to prototype AI-native mechanics. The listing states the goal is to design new tools that enable creators to be more ambitious and explore ideas with less friction, rather than simply automating existing workflows. A March 2022 post on the Embark Studios Medium channel by co-founder Magnus Nordin described early research into giving game characters agency and personality using natural language understanding, which the studio identified as a direction alongside reinforcement learning for animation.