The Epic Games Store uses machine learning to suggest games to shoppers based on what they have previously played and purchased. Epic's 2025 store roadmap also announced a dedicated "For You" section with personalized picks. Compared to Steam, the store is more editorially curated, with algorithms playing a supporting rather than dominant role.

Epic's privacy policy (November 2025) explicitly states the company uses player data to "present content, features, and recommendations tailored to you, or inferred from your activity, including by suggesting games in genres you frequently purchase," and to "improve the machine learning technologies that help deliver these personalized recommendations." A planned "For You" feature with tailored recommendations and upgraded semantic search was included in Epic's 2025 store roadmap. Developer postmortems published in 2025 describe the Epic Games Store as more curated and less algorithm-driven than Steam, with significant weight placed on human editorial selections such as "Epic's Picks." The exact recommendation algorithm is not publicly disclosed.