Pearson uses Faethm, a workforce AI platform it acquired in 2021, to predict how technological change and economic shifts will affect jobs, skills, and hiring needs up to 15 years into the future. The platform is offered to governments, enterprises, and educational institutions in 21 industries and 26+ countries.

Faethm uses machine learning and deep learning models run on employer workforce data, economic indicators, and technology adoption signals to produce scenario-based forecasts of employment growth or decline, skills gaps, and workforce readiness projections. The platform is actively referenced as Pearson's skills-intelligence backbone in partnerships with both Microsoft (announced January 2025) and IBM (announced December 2025), and serves clients including Adobe, KPMG, Rio Tinto, and HM Government.