Productivity AutomationInternal Only

Forbes uses Microsoft Copilot and AI-powered help desk assistants internally to assist employees with everyday tasks such as drafting documents, answering IT questions, and streamlining workflows. These tools are not customer-facing — they operate behind the scenes to help Forbes staff work more efficiently.

Details

Forbes Chief Technology Officer Vadim Supitskiy disclosed in January 2025 that the company uses Microsoft Copilot and AI-powered help desk tools for internal IT support. CEO Sherry Phillips described the goal as equipping the team with tools to enhance productivity, streamline tasks, and make a strategic impact. No specific details have been disclosed about which departments or workflows are most affected, or the number of employees using these tools. This is a common approach among large media companies and the practice appears to be ongoing as of early 2025.

Products affected

Forbes internal operationsForbes IT help desk

Sources & Evidence

News Article

What Forbes, Dotdash Meredith, BuzzFeed and other publishers are saying about AI in 2025

Digiday·Jan 2025

https://digiday.com/media/what-forbes-dotdash-meredith-buzzfeed-and-other-publishers-are-saying-about-ai-in-2025/

Other practices by Forbes

OtherForbes has taken steps to stop AI companies from using its articles to train their AI systems without permission. It has blocked AI web crawlers from its site, sent a legal cease-and-desist to Perplexity AI after it republished a Forbes exclusive using AI, and joined a group of 14 publishers in a federal copyright lawsuit against AI startup Cohere for allegedly using thousands of Forbes articles without authorization.OtherIn July 2025, Forbes created a new internal group called the AI & Strategic Platforms Group to lead its AI strategy and revenue development. CEO Sherry Phillips also announced that Forbes is developing an "AI Manifesto" — a written framework setting out the company's stance on how AI should be used, what ethical limits apply, and how risks will be managed. As of August 2025, the manifesto had not yet been published.Creative GenA study published in late 2025 found that roughly 15% of all articles published on Forbes Business Council in 2024 were likely written by AI, not humans. Forbes Councils is a paid membership platform where business executives publish their own content — it operates under different editorial oversight than Forbes' core journalism. The study's authors also successfully submitted and published a fully AI-generated article on Forbes Technology Council in July 2025.

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