Productivity Automation

Forrester announced it is building AI tools for use by its own internal analysts to help them access and apply the company's proprietary data and expertise more efficiently. This was confirmed in a March 2026 company blog post from the chief product officer.

Details

Forrester's chief product officer stated that the company is building AI tools specifically for its analysts, describing the goal as 'amplifying human intelligence' rather than producing more content volume. The specific technical function, scope, and deployment timeline of these internal analyst tools have not been publicly detailed beyond this announcement. It is therefore unclear what tasks these tools automate or augment.

Products affected

Internal analyst tools (unnamed)

Sources & Evidence

Company Disclosure

Company DisclosureVerified

Human Insight, Amplified: How Forrester Is Reinventing Research For The AI Era

Forrester Research·Mar 2026

https://www.forrester.com/blogs/human-insight-amplified-how-forrester-is-reinventing-research-for-the-ai-era/

Other practices by Forrester Research

ProductivityForrester launched Forrester AI Access in September 2025, a self-service subscription offering that extends Forrester AI capabilities to all staff levels across a client organization—not just designated research leads—so that anyone from a junior analyst to a senior executive can query Forrester's proprietary research library on demand. The product is available globally in three versions: Technology, Consumer & Digital, and B2B.ProductivityForrester deployed Forrester AI (originally called Izola), a generative AI tool that lets clients ask open-ended questions and instantly receive synthesized answers drawn from hundreds of thousands of pages of Forrester's proprietary research. The tool launched in beta in October 2023 and became available to all Forrester Decisions clients by April 2024.

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