Creative Generation
Reviewed and published by trentmaziarz, April 22, 2026. Discovered and drafted by our automated research pipeline.
Getty Images announced a partnership with AI video startup Runway in December 2023 to develop the Runway–Getty Images Model (RGM), a generative AI video model trained on Getty's licensed content library for use by enterprise customers. RGM is designed as a foundational model that companies can further fine-tune using their own proprietary datasets.
Details
RGM targets Hollywood studios, advertising agencies, media companies, and broadcasters seeking commercially safe AI-generated video. Runway enterprise customers can customize RGM with their own proprietary datasets to produce brand-aligned video content. As of the December 2023 announcement, Runway was working directly with enterprise customers through a waitlist; a broader self-service option was described as a potential future offering. The partnership is structured as a data licensing and model development collaboration between the two companies.
Products affected
Runway–Getty Images Model (RGM)
Sources & Evidence
News Article
Cite this record
Trace Foundation. (2026). Getty Images: Getty Images announced a partnership with AI video startup Runway in December 2023 to develop the Runway–Getty Images Model (RGM), a generative AI video model trained on Getty's licensed content library for use by enterprise customers. RGM is designed as a foundational model that companies can further fine-tune using their own proprietary datasets (data as of 2026-04-22) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/9ec920b6-6b87-4ad7-8736-5dfa2bdc7ad1. Accessed September 11, 2026.
- Stable link
- https://www.aitrace.org/r/practice/9ec920b6-6b87-4ad7-8736-5dfa2bdc7ad1
- Data as of
- April 22, 2026
- Last verified
- April 22, 2026
Other practices by Getty Images
Data AnalysisGetty Images uses VisualGPS, a data analysis platform that processes over 2.8 billion annual searches and download queries across Getty Images and iStock to surface visual content trends for marketers and creative professionals. The platform was launched in its current interactive form in June 2022.Creative GenGetty Images offers Generative AI by Getty Images, a text-to-image tool that lets customers type a text description and receive commercially licensed AI-generated images. The tool, launched in September 2023, is trained exclusively on Getty Images' licensed photo and illustration library and includes legal indemnification for commercial use.ModerationGetty Images uses an AI filtering system within its generative AI tools to block text prompts and image outputs that could produce harmful, inappropriate, or legally problematic content. This system, developed in partnership with Bria, runs automatically on every generation request.
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