Getty Images: Getty Images announced a partnership with AI video startup Runway in December 2023 to develop the Runway–Getty Images Model (RGM), a generative AI video model trained on Getty's licensed content library for use by enterprise customers. RGM is designed as a foundational model that companies can further fine-tune using their own proprietary datasets. | AI Trace
Creative Generation
Getty Images announced a partnership with AI video startup Runway in December 2023 to develop the Runway–Getty Images Model (RGM), a generative AI video model trained on Getty's licensed content library for use by enterprise customers. RGM is designed as a foundational model that companies can further fine-tune using their own proprietary datasets.
Details
RGM targets Hollywood studios, advertising agencies, media companies, and broadcasters seeking commercially safe AI-generated video. Runway enterprise customers can customize RGM with their own proprietary datasets to produce brand-aligned video content. As of the December 2023 announcement, Runway was working directly with enterprise customers through a waitlist; a broader self-service option was described as a potential future offering. The partnership is structured as a data licensing and model development collaboration between the two companies.
