Getty Images uses VisualGPS, a data analysis platform that processes over 2.8 billion annual searches and download queries across Getty Images and iStock to surface visual content trends for marketers and creative professionals. The platform was launched in its current interactive form in June 2022.

VisualGPS Insights combines proprietary search and download trend data from 2.8 billion annual queries, image-testing results, ongoing consumer surveys covering more than 250 topics across 25 countries, and input from over 60 visual content and advertising experts. The platform presents findings through graphs, charts, and heat maps showing content trends by industry, region, and time period, and allows users to compare two search terms. VisualGPS-derived reports, such as 'Building Trust in the Age of AI' (April 2024), are published for use by brands and marketers. The platform is offered to Getty Images and iStock customers.