Google's advertising platform automatically generates text headlines, ad descriptions, images, and short video snippets for advertisers using AI, reducing the need for human copywriters and creative teams to produce every ad variant.

Within Performance Max campaigns, Google's AI assembles custom ad combinations per placement by mixing and matching advertiser-supplied assets. AI Max (2025) adds the ability to automatically generate new text headlines and descriptions by analyzing the advertiser's landing page content. Google reported that campaigns using these AI creative features see measurable conversion improvements; L'Oréal doubled its conversion rate while cutting cost per conversion by 31% using AI Max. The system also generates visual display ads, YouTube video scripts, and Shopping ad variations.