Productivity AutomationVerified
Reviewed and published by trentmaziarz, July 9, 2026. Discovered and drafted by our automated research pipeline.
Klaviyo offers Marketing Agent, an AI-powered tool that autonomously plans and builds complete marketing campaigns — including emails, flows, and audience segments — from a single plain-language prompt entered by a brand marketer. It was unveiled at Klaviyo's K:BOS event in September 2025; Composer, a related agentic campaign-builder, entered private beta in early 2026.
Details
Marketing Agent receives a text prompt describing a campaign goal (e.g., 'run a winback for lapsed VIP customers with a 20% incentive') and outputs a ready-to-review campaign with content, audience targeting, send-time settings, and multi-channel flows. It draws on 14+ years of marketing performance data across Klaviyo's 193,000+ brand customers. Composer, a closely related feature, is in private beta and builds complete structured email and text campaigns through a conversational interface. Both tools use generative AI powered in part by OpenAI and AWS Bedrock, plus Klaviyo's in-house models.
Products affected
Klaviyo Marketing (K:AI)Marketing AgentComposer
Sources & Evidence
Company Disclosure
Cite this record
Trace Foundation. (2026). Klaviyo: Klaviyo offers Marketing Agent, an AI-powered tool that autonomously plans and builds complete marketing campaigns — including emails, flows, and audience segments — from a single plain-language prompt entered by a brand marketer. It was unveiled at Klaviyo's K:BOS event in September 2025; Composer, a related agentic campaign-builder, entered private beta in early 2026 (data as of 2026-07-09) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/54894c7f-4da1-4a61-85dc-592546ad02ed. Accessed October 7, 2026.
- Stable link
- https://www.aitrace.org/r/practice/54894c7f-4da1-4a61-85dc-592546ad02ed
- Data as of
- July 9, 2026
- Last verified
- Not recorded
Other practices by Klaviyo
ProductivityKlaviyo offers Flows AI, a tool that generates complete automated marketing flow sequences — triggered message series such as welcome emails or abandoned cart reminders — from a plain-language description. It was announced as part of the broader Klaviyo AI suite and became generally available in 2024.ProductivityKlaviyo offers Segments AI, a tool that allows marketers to type a plain-language description of an audience (e.g., 'loyal customers who haven't purchased in 90 days but opened an email this month') and automatically converts it into a structured Klaviyo segment definition. It was launched in November 2023 and is available to all paid Klaviyo accounts.ProductivityKlaviyo offers Personalized Send Time, a feature that uses reinforcement learning to automatically deliver each marketing message — email, SMS, push, or WhatsApp — at the individual time when that specific recipient is most likely to open and engage. It was confirmed generally available as of Q4 2025.
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