Productivity AutomationVerified

Reviewed and published by trentmaziarz, April 22, 2026. Discovered and drafted by our automated research pipeline.

Krafton announced in October 2025 that it is reorganizing its entire company around 'agentic AI,' deploying AI systems to automate administrative, HR, and routine workflows across all departments, with the goal of completing a full operational transformation by late 2026. The company is investing approximately $70 million in a GPU cluster and $21 million annually in employee AI training to support this shift.

Details

Krafton's CEO announced on October 23, 2025 that the company will 'automate work centered on Agentic AI and fully implement an AI-centered management system.' Planned elements include an AI-linked workflow system, an agentic AI management platform, a data standardization system, and an AI Learning Hub for employees. The company confirmed this pivot in its Q3 2025 earnings report, stating it will enable the 'automation of new and existing tasks.' A GPU cluster built on NVIDIA B300 hardware is the core infrastructure investment. Krafton also launched a voluntary resignation program and hiring freeze in non-AI areas as part of this transition.

Products affected

All Krafton internal operations

Sources & Evidence

News Article

Krafton evaluates how its tech may apply to physical AI, robotics

Game Developer·Jan 2026

https://www.gamedeveloper.com/business/krafton-is-evaluating-how-its-game-tech-may-be-applied-to-physical-ai-and-robotics-

News Article

Krafton outlines plans to become 'AI First' company

Game Developer·Nov 2025

https://www.gamedeveloper.com/business/subnautica-owner-krafton-outlines-plans-to-transform-into-an-ai-first-company

News Article

Krafton is now an 'AI-first company,' will spend $70 million on a GPU cluster

PC Gamer·Oct 2025

https://www.pcgamer.com/software/ai/krafton-is-now-an-ai-first-company-will-spend-usd70-million-on-a-gpu-cluster-to-serve-as-the-foundation-for-accelerating-the-implementation-of-agentic-ai/

Cite this record

Trace Foundation. (2026). Krafton: Krafton announced in October 2025 that it is reorganizing its entire company around 'agentic AI,' deploying AI systems to automate administrative, HR, and routine workflows across all departments, with the goal of completing a full operational transformation by late 2026. The company is investing approximately $70 million in a GPU cluster and $21 million annually in employee AI training to support this shift (data as of 2026-04-22) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/6694e71f-2066-41d8-abe0-ceea55753710. Accessed September 9, 2026.

Stable link: https://www.aitrace.org/r/practice/6694e71f-2066-41d8-abe0-ceea55753710
Data as of: April 22, 2026
Last verified: August 4, 2026

How to cite AI Trace

Other practices by Krafton

OtherKrafton integrated an on-device small language model into its life simulation game inZOI to power 'Smart Zoi' characters — AI-driven non-player characters that form their own thoughts, adjust their behavior based on experiences, and interact with players and each other in lifelike ways. The feature was included as an experimental option at inZOI's early access launch in March 2025.Creative GenKrafton offers players in inZOI the ability to generate custom clothing textures from text prompts and convert 2D images into 3D in-game objects using on-device generative AI tools. These features have been available since inZOI's early access launch in March 2025.OtherKrafton tested an AI teammate called 'PUBG Ally' inside PUBG: Battlegrounds, which players can squad up with in Arcade Mode; the AI communicates by voice, adapts strategies in real time, fetches items, and assists with revives. Public playtesting in PUBG: Battlegrounds Arcade Mode began in early 2026.

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