Krafton announced in October 2025 that it is reorganizing its entire company around 'agentic AI,' deploying AI systems to automate administrative, HR, and routine workflows across all departments, with the goal of completing a full operational transformation by late 2026. The company is investing approximately $70 million in a GPU cluster and $21 million annually in employee AI training to support this shift.

Krafton's CEO announced on October 23, 2025 that the company will 'automate work centered on Agentic AI and fully implement an AI-centered management system.' Planned elements include an AI-linked workflow system, an agentic AI management platform, a data standardization system, and an AI Learning Hub for employees. The company confirmed this pivot in its Q3 2025 earnings report, stating it will enable the 'automation of new and existing tasks.' A GPU cluster built on NVIDIA B300 hardware is the core infrastructure investment. Krafton also launched a voluntary resignation program and hiring freeze in non-AI areas as part of this transition.