Louis Vuitton offers an AI-powered chatbot for customer service that handles inquiries around the clock, with the ability to provide product information, suggest items, and route complex issues to human agents.

Louis Vuitton deployed an AI chatbot for customer service to handle routine queries, product recommendations, and post-purchase support. The chatbot is described as providing 24/7 availability and personalized responses, with seamless escalation to human agents for complex requests. Early deployment on Facebook Messenger for US clients was confirmed in a 2017 Bloomberg report via AI startup Mode.ai. More recent secondary reporting describes the chatbot as reducing response times by over 60%. The Google Cloud Blog interview with LVMH's IT Director in June 2025 confirms generative AI is used to assist with customer service inquiries group-wide.