Louis Vuitton integrated a generative AI and product digitization pipeline, developed with startups Rigsters and OKCC, that transforms physical products into photorealistic 3D digital assets used for e-commerce, marketing, and digital experiences. This in-house model was showcased at VivaTech 2025.

Louis Vuitton partnered with Rigsters, which provides 3D photogrammetry-based product digitization, and OKCC, which applies generative AI to enhance 3D assets with backgrounds and virtual model applications. The combined system enables the production of a wide range of digital assets from a single physical product scan. LVMH confirmed this collaboration on its official website and at the VivaTech 2025 showcase, describing it as enhancing production efficiency and accelerating time-to-market.